Introducing Our AI Transparency Policy: Responsible AI, Built Around Trust

Artificial intelligence is transforming the way people search for homes, discover new locations and access market information. At Domus Inventum, we've embraced AI where it delivers genuine value, but we've always believed it should remain a tool, not the decision-maker.

Today, we're introducing our AI Transparency Policy, a clear explanation of how AI is used across the Domus Inventum platform and the principles that guide its development.

AI That Supports, Not Replaces

Our philosophy is simple: AI should enhance the property search experience, not replace professional judgement.

Rather than introducing AI simply because it's fashionable, we focus on practical applications that genuinely improve the platform.

These include intelligent property discovery, natural language search, location intelligence, market insights and Oraculum™, our AI lifestyle and intelligence concierge.

At the same time, we believe buyers, agents and developers should always understand when they're interacting with AI, and where human expertise remains essential.

Human Responsibility Still Matters

Property listings remain the responsibility of the agencies that publish them.

While our Listing Quality Index (LQI) evaluates objective factors such as listing completeness, photography and freshness, it does not replace the expertise or accountability of the professionals representing each property.

Similarly, our editorial content, including Invenio™ Residential Guides, continues to be reviewed and approved before publication, even where AI assists our research or drafting process.

Responsible Use of Images

Modern property marketing increasingly makes use of computer-generated imagery, virtual staging and other digital techniques.

We support these technologies when used responsibly. Where imagery is illustrative rather than representative of a property's current appearance, we encourage clear disclosure so buyers can make informed decisions.

Our approach is centred on transparency, not unnecessary restriction.

AI Where It Adds Value

Artificial intelligence should solve real problems.

Across Domus Inventum, AI is used to improve experiences such as:

• Intelligent property discovery

• Natural language search

• Geographic reasoning

• Location intelligence

• Market intelligence

• Image quality assessment

• Duplicate image detection to help identify the same property represented across multiple listings

Equally important are the areas where we deliberately do not use AI. We don't believe every process benefits from automation, and we continue to place trust in professional judgement where it matters most.

Building Trust for the Long Term

The real estate industry is built on confidence and transparency.

As AI continues to evolve, so will our platform, but our principles will remain the same. We are committed to using technology responsibly, being open about how it is used, and ensuring that every innovation ultimately serves buyers, agencies and the wider property industry.

You can read our full AI Transparency Policy to learn more about how these principles are applied across Domus Inventum.

https://domusinventum.com/ai-transparency-policy

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