Raising the Standard: Marketing Authority Declarations

At Domus Inventum, we've always believed that trust is built long before an enquiry is ever submitted.

Exceptional photography, comprehensive property information and our Listing Quality Index (LQI) all help buyers discover better properties. But quality alone is not enough. Buyers and sellers should also have confidence that every property published on the platform has been advertised responsibly.

That's why we're introducing Marketing Authority Declarations across Domus Inventum.

A Professional Standard

Whether you're manually publishing a property or submitting an XML/API feed for review, agencies will now be asked to confirm that they hold the necessary authority or marketing instruction to advertise the properties being submitted.

For manually created listings, the declaration applies to the individual property.

For feeds, the declaration applies to all properties supplied through that feed.

This isn't about creating additional administration or requesting sensitive documentation. It's about establishing a clear professional standard across the platform.

Why We're Introducing This

The overwhelming majority of professional agencies only advertise properties they have permission to market.

However, in every property market there are occasional instances where listings appear without the owner's knowledge or without the appropriate authority.

These situations create uncertainty for everyone involved.

Owners lose confidence.

Legitimate listing agents are disadvantaged.

Buyers waste time enquiring about properties that should never have been advertised.

Our goal is simple: reduce that uncertainty.

Trust Without Unnecessary Bureaucracy

Domus Inventum will not routinely request copies of marketing mandates or listing agreements.

Instead, agencies make a professional declaration confirming they have the authority to advertise the properties they submit.

Where genuine concerns are raised, Domus Inventum reserves the right to investigate and, where appropriate, request supporting evidence.

This approach maintains a straightforward publishing process for professional agencies while protecting the integrity of the platform.

Building the Foundations for the Future

Marketing Authority Declarations are also an important step towards several future initiatives.

As Domus Inventum evolves, trust will become an increasingly important part of the ecosystem.

Features such as Agency Reputation and enhanced buyer qualification rely on confidence that participants are acting professionally and responsibly.

By introducing this declaration now, we're establishing the standards that will support those future capabilities.

Quality. Transparency. Trust.

Our ambition is to become one of the most trusted real estate platforms globally.

Every improvement we make is guided by the same principle: creating better experiences for buyers while helping professional agencies showcase their properties with confidence.

Marketing Authority Declarations are another step towards that vision.

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