Best practices.

Photography

• Shoot in daylight, with curtains open and lights on for warmth.
• Use a wide-angle lens at eye level; tripods help with consistency.
• Tidy each room before shooting — remove clutter, hide bins and cables.
• Lead with the exterior on landscape orientation. Avoid driveways full of cars.
• Include lifestyle shots: pool at dusk, dining room set, view from the terrace.
• Aim for 12–25 photos. Quantity matters until quality drops — then stop.

Copy

• Open with what's unique about the property, not "stunning" or "beautiful".
• Use specific numbers: ceiling height, plot, distance to amenities, year built.
• Two short paragraphs beat one long one.
• End with a clear next step: "Schedule a viewing — same-day responses".

Pricing

• List the asking price, not a placeholder. POA is only for off-market.
• Reflect the market — listings priced 15%+ over comparable properties get viewed less.

Response time

• First-hour responses roughly double conversion.
• Set notifications to push to your phone so you don't miss an evening enquiry.
• If you'll be away, hand the inbox to a colleague — slow responses hurt your agency score.

Keep listings fresh

Update photos and prices seasonally. The platform rewards recently-updated listings in ranking and your buyers notice when a property has been "for sale forever".